Online Stores

Shopify Store Guidelines:

  • ALL SHOPIFY STORES must be APPROVED BY DON before offering to customers.
    APPROVAL FORM HERE
  • Stores must be targeted to customer(s) with strong ROI potential.
  • Stores are FREE to customers and reps.
  • Expect BASIC stores with UP TO 24 ITEMS to take 2 WEEKS to launch. Additional functionality or products will push back the launch date.

Who do I contact?

Johanna Cord-Cruz
johanna@showyourlogo.com

Opening a new store? Don must approve, first! Then discuss details with Johanna.
Working on existing store? Johanna
Add or Edit items: Complete this Excel sheet and email to Johanna:
Download the Shopify Add/Edit Excel Sheet
The Art Department does NOT work on stores.

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Why is approval necessary?

Stores can be a great tool for establishing and solidifying relationships with the right customers.

However: our stores are custom built, often complex ordering systems far beyond what others can offer.  Compare to a Givee store.

That makes them extremely expensive. Don estimates over $5300 per store average just to launch. Then they remain extremely time-consuming for a LOT of people:

  • Reps to coordinate product updates with customers
  • Assistants to write up orders
  • Chris
  • Hassan
  • Don
  • Jennifer
  • Bookkeeping
  • Order Processing
  • Order submitter
  • Lee and Maria when inventory or drop-shipping gets involved.


    Common Store Versions

    Catalog of ideas (Single Client Page): No payments.

    Example: https://www.showyourlogo.com/client/applied/

    • One page with contact/address info form at the bottom of page.
    • Shows items and as low as prices.
    • Request quotes/Gathering Order Data
    • Email or Google Sheet data
    • Bulk Bill or Quote in Xebra
    • Wordpress Page on SYL Site

     

    GIVEE Store: Store with up to 25 Print to Order Items from PCNA Givee Program. 2 logo options, prints items as ordered.

     

    Pre-sale with pre-pay: Shopify Store Accepts payments. Ordering Window with Close Date. 3-4 Week Lead Time Specified on Site

    Example: https://uncomnllc.myshopify.com/

    • Visitors can pre-purchase one shirt. 
    • Limited time store that accepts pre-payments.
    • Orders are collected for a limited time and then printed all at once.
    • Drop-shipped all at once to ONE location.
    • Coupon codes/gift cards/etc. can be activated/assigned to customers
    • Option to charge customer flat rate freight or cover full freight cost by business.
    • Enter One Bulk Xebra Job

     

    Employee store: Basic Store with Checkout - Accepts CC payments from end user

    Example: https://shopradiac.com/ https://earthmovershop.com/

    • Coupon codes/gift cards/etc. can be activated/assigned to customers
    • Option to charge customer for freight or cover full freight cost by business.
    • Option to enter orders in Xebra individually as they come in or by bulk order

    OPTIONAL FULFILLMENT (Ship from SYL Inventory)

    • Must discuss inventory/fulfillment options prior to building store.
    • Client pre-pays for inventory stored and drop-shipped from SYL & is charged a handling fee discussed with Steve/Don.
    • Inventory is typically held by six month contract.

     

    Branch Ordering: No payments. Creating Orders in Xebra with Locked Sell Prices. Billed to each location placing order
    Examples: https://shophabegger.com/  https://shopskyzone.com/

    • Visitors/Individuals/Branch Locations can place orders without making payments and will be sent a Xebra Order Acknowledgement/Paylink
    • All orders are billed to the location/person placing the order.
    • Used to Request quotes or place orders for items in stock at SYL

    OPTIONAL FULFILLMENT (Ship from SYL Inventory)

    • Usually for Kits or High Demand Stocked Items
    • Must discuss inventory/fulfillment options prior to building store.
    • Client pre-pays for inventory stored and drop-shipped from SYL & is charged a handling fee discussed with Steve/Don.
    • Inventory is typically held by six month contract.


    Corporate Billing Store: Different Locations Request Made to Order or Stocked Items | Billed to One Central Location
    Examples: https://inspirerewardstore.com/ 

    • Visitors/Individuals/Branch Locations can place orders without making payments and will be sent a Xebra Order Acknowledgement/Paylink
    • Price usually is not shown to end user/site user. 
    • Will select their location or enter an identifier at checkout
    • Bill by: Incentive Programs, Codes, Locations, Regions, etc
    • All orders are billed to the corporate office/accounts payable department.

    OPTIONAL FULFILLMENT (Ship from SYL Inventory)

    • Usually for Kits or High Demand Stocked Items/Incentive Programs
    • Must discuss inventory/fulfillment options prior to building store.
    • Client pre-pays for inventory stored and drop-shipped from SYL & is charged a handling fee discussed with Steve/Don.
    • Inventory is typically held by six month contract.

     

    Inventory Fulfillment: No payments.

    Example: Incentive Stuff stocked at SYL

    • Visitors can order one item. 
    • Corporate pre-pays for inventory stored and drop-shipped from SYL.
    • Corporate is billed monthly for shipping and handling charges.

     

    Inventory Fulfillment with reimbursement: Accepts payments.

    Example: https://masteryuniformstore.com/

    • Visitors can order one shirt.
    • Corporate pre-pays for inventory stored and drop-shipped from SYL.
    • Visitors pay for orders online.
    • Corporate is reimbursed for sales minus shipping/handling monthly.